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Alister Rollins, renowned fitness industry entrepreneur and expert in member retention, has launched a new business to help operators drive greater engagement and monetisation of customers. The Move Technologies business brings across some of the core team and powerful technology from MoveGB to help drive its growth.

Alister explains, “During the pandemic, MoveGB diversified rapidly to help many of its clients with tech to deliver virtual content to their members. As the market evolves, operators are going to need to provide a deeper digital focused customer experience. It’s a natural step for us to focus on meeting this need via a new Move Technologies brand, whilst MoveGB continues to operate as its own consumer facing fitness marketplace”.

As the fitness industry recovers from arguably the toughest couple of years it has ever suffered, a new kind of fitness customer has emerged with a growing expectation from their local fitness provider. Namely, that they should be able to access both in-club and at-home fitness experiences from their local club provider.

“The home, virtual, remote fitness will continue to expand and change at a fairly rapid pace, and we need to figure out how to continue to build that into our operations, budgets and programming moving forward or we will be left behind.” Keith Knox, Manager at Parkside Fitness

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+

If you’re a fitness class instructor, then finding a way to sell your offering online could well be a much higher priority right now...

When you’ve turned your passion into an actual job, you’re living the dream… right? But the journey of launching your own fitness business and brand is only just beginning, and there’s a lot of hard work which has to go into it to make it a raging success.

Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention! 

Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.