When you’ve turned your passion into an actual job, you’re living the dream… right? But the journey of launching your own fitness business and brand is only just beginning, and there’s a lot of hard work which has to go into it to make it a raging success.
Topics: Activities, Marketing, Best Practice, MoveGB
Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention!
Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.
The final piece of the email puzzle is the call to action (CTA). Your members have picked out your great subject line from a sea of others in their busy inbox, clicked on it, navigated through the enticing title, images and interesting body text and are ready to act on your compelling offer.
Topics: Insider, Customer Service, Marketing, Retention
Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?
Topics: Insider, Customer Service, Marketing
MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways.
How do your daily operations affect member experience and can something as simple as not being able to find a parking space cause a member to cancel?
Topics: Insider, Customer Service, Marketing
If you have happy customers, they can work in your favour and help you spread the word of your business. There's nothing better than word of mouth and personal recommendations to expand your attendances...
Topics: Insider, Customer Service, Marketing
With over 2 billion active accounts on social media worldwide, as at January 2015 according to We Are Social, and more and more websites making customer reviews a key part of their online offering, consumers can now quickly and easily share and view feedback before making even the smallest decision.
Topics: Insider, Customer Service, Marketing