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The impact of COVID on the fitness industry, with Stephanie Hutchings - CMO of Gladstone Software

Posted by Sophie Saint on Oct 6, 2020 2:52:14 PM

Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.

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Topics: Marketing, home workout, Home Workouts, Interview

What is Apple Fitness+ and how does it affect me?

Posted by MoveGB on Sep 28, 2020 10:42:55 AM

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+

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Topics: Marketing, home workout, Home Workouts, On-Demand Fitness, Omnichannel Fitness

How to sell your fitness classes online

Posted by Justin Mendleton on Apr 17, 2020 2:34:29 PM

If you’re a fitness class instructor, then finding a way to sell your offering online could well be a much higher priority right now...

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Topics: Activities, Marketing

How to market your fitness niche in a busy marketplace

Posted by Justin Mendleton on Apr 23, 2019 4:40:58 PM

When you’ve turned your passion into an actual job, you’re living the dream… right? But the journey of launching your own fitness business and brand is only just beginning, and there’s a lot of hard work which has to go into it to make it a raging success.

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Topics: Activities, Marketing, Best Practice, MoveGB

4 Ways To Keep Your January Growth Rate Going

Posted by Justin Mendleton on Jan 25, 2017 12:36:17 PM

Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention! 

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Topics: Marketing, Retention

How To Craft Great Emails 1/3: Great Email Subject Lines

Posted by James Charles on Jan 25, 2017 11:54:34 AM

Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.

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Topics: Insider, Marketing, Retention, Exercise

How To Craft Great Emails 3/3: Create a Compelling Call to Action

Posted by James Charles on Jan 24, 2017 2:20:29 PM

The final piece of the email puzzle is the call to action (CTA). Your members have picked out your great subject line from a sea of others in their busy inbox, clicked on it, navigated through the enticing title, images and interesting body text and are ready to act on your compelling offer.

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Topics: Insider, Customer Service, Marketing, Retention

How To Craft Great Emails 2/3: Write Engaging Emails

Posted by James Charles on Jan 24, 2017 2:19:22 PM

Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?

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Topics: Insider, Customer Service, Marketing

Why 9 out of 10 fitness providers are part of MoveGB

Posted by Alister Rollins on Jan 24, 2017 2:18:37 PM

MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways. 

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Topics: Marketing, Sales, Retention