Welcome to the Move Partner Blog

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+

If you’re a fitness class instructor, then finding a way to sell your offering online could well be a much higher priority right now...

When you’ve turned your passion into an actual job, you’re living the dream… right? But the journey of launching your own fitness business and brand is only just beginning, and there’s a lot of hard work which has to go into it to make it a raging success.

Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention! 

Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.

Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?

MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways.