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Welcome to the Move Partner Blog

We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.

How we use digital product design to change fitness behaviours

Posted by Sheyde Bolton

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

The impact of COVID on the fitness industry, with Stephanie Hutchings - CMO of Gladstone Software

Posted by Sophie Saint

Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.

What is Apple Fitness+ and how does it affect me?

Posted by MoveGB

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+

How to sell your fitness classes online

Posted by Justin Mendleton

If you’re a fitness class instructor, then finding a way to sell your offering online could well be a much higher priority right now...

How to market your fitness niche in a busy marketplace

Posted by Justin Mendleton

When you’ve turned your passion into an actual job, you’re living the dream… right? But the journey of launching your own fitness business and brand is only just beginning, and there’s a lot of hard work which has to go into it to make it a raging success.

4 Ways To Keep Your January Growth Rate Going

Posted by Justin Mendleton

Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention! 

How To Craft Great Emails 1/3: Great Email Subject Lines

Posted by James Charles

Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.

How To Craft Great Emails 3/3: Create a Compelling Call to Action

Posted by James Charles

The final piece of the email puzzle is the call to action (CTA). Your members have picked out your great subject line from a sea of others in their busy inbox, clicked on it, navigated through the enticing title, images and interesting body text and are ready to act on your compelling offer.

How To Craft Great Emails 2/3: Write Engaging Emails

Posted by James Charles

Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?