MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways.
With 300,00 users and over 5,500 physical activity providers, MoveGB were ranked number 3 in the Deloitte Technology Fast 50 2017 due to its large expansion and growth within the UK fitness industry. Our commitment to making fitness accessible and flexible through innovative ideas and technology has been embraced by consumers - our innovative new fitness concept has broken down barriers to fitness for thousands nationwide.
It has been an incredible journey and fantastic to be recognised by Deloitte's Technology Fast 50 - the only way is up! We've tripled the size of our partner team to support the expansion into new cities, such as Manchester, Sheffield and Plymouth, with plans to expand to further cities later in the year. Our focus is continuously on providing the best possible experience for both our members and partners, so we have invested in the growth in our product team to develop new features, so that partners can leverage even more from being part of the Move network.
Read on to see how by understanding consumer behaviour and collaborating with fitness providers have helped MoveGB revolutionise the UK's fitness industry, and combat problematic drop off rates.
Why 9 out of 10 fitness providers are part of MoveGB
Bristol now has over 800 fitness providers on the MoveGB network, making us the largest collaboration of fitness providers in one city. The largest our industry has ever seen! The phrase ‘stronger together’ is a common theme throughout life, but what exactly are the benefits of such a large collaboration in the fitness industry?
"The income generated from MoveGB customers has been outstanding. Highly recommended for any company looking to become a partner"
Ceres Vassoler, Front of House Manager, Central YMCA
What we need to do is remove these ‘pits’, so when the consumer loses motivation or gets attracted by the latest craze they don’t have to go through the difficult and definite decision to cancel a membership with one provider. Or potentially feel wary of signing up to another fitness provider due to losing money from low attendance. Instead, they can seamlessly check out new trends with no commitment to cancelling or joining and continue their fitness journey.
"Wow - you guys are amazing. I'm seriously overloaded with MoveGB requests for my hula-hooping class!
If all operators in the network work together to keep people active for life, this in turn increases the size of the active market... as the saying goes, ‘a rising tide lifts all boats’.
If we come together in large collaborations to bring about a revolution in the fitness industry, like how Bristol has, we'll create a booming fitness scene for all involved. From small niche studios to large traditional operators, everyone gets an increased share of the growing consumer spend on their health and happiness.