Welcome to the Move Partner Blog

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified.

Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever!

With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try!

A few months back, we interviewed Nick from LEP Fitness in Sheffield about his experience in delivering digital fitness classes and how COVID has affected the fitness industry.

This year has seen the fitness industry turned on its head, leaving many scrambling to figure out a digital solution to continue their fitness offerings to the millions stuck at home.