Welcome to the Move Partner Blog

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified.

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market.