Welcome to the Move Partner Blog

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market.

Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever!

This year has seen the fitness industry turned on its head, leaving many scrambling to figure out a digital solution to continue their fitness offerings to the millions stuck at home.

Whilst we’re adjusting to the latest ease of lockdown measures, we’re well aware that COVID-19 has brought around many lessons to fitness business around the globe.