--- title: MoveGB Partner Blog | Justin Mendleton description: Justin is MoveGB's Commercial Director and has over twenty five years' experience in the health and fitness industry with particular expertise in growth marketing and customer retention strategies. --- [![move_logo-1](https://partners.movegb.com/hubfs/move_logo-1.svg "move_logo-1")](https://blog.movegb.com/) ###### [Sign In](https://www.movegb.com/login) ###### **[MARKETING](https://blog.movegb.com/topic/marketing)** ###### **[TECHNOLOGY](https://blog.movegb.com/topic/technology)** ###### **[INTERVIEWS](https://blog.movegb.com/topic/interviews)** ###### **[RESOURCES](https://blog.movegb.com/topic/resources)** [![Try for £1](https://no-cache.hubspot.com/cta/default/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b.png)](https://cta-redirect.hubspot.com/cta/redirect/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b) [![move_logo-1](https://partners.movegb.com/hubfs/move_logo-1.svg "move_logo-1")](https://blog.movegb.com/) [![Try for £1](https://no-cache.hubspot.com/cta/default/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b.png)](https://cta-redirect.hubspot.com/cta/redirect/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b) ###### [For Fitness Providers & Instructors](https://go.move.cc/partner) [MARKETING](https://blog.movegb.com/topic/marketing) [TECHNOLOGY](https://blog.movegb.com/topic/technology) [INTERVIEWS](https://blog.movegb.com/topic/interviews) [RESOURCES](https://blog.movegb.com/topic/resources) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1008243592/?value=0&guid=ON&script=0) ![Blog profile image](https://partners.movegb.com/hubfs/Blog%20profile%20image.png "Blog profile image") # [Welcome to the Move Partner Blog](http://movegb.com) We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here. ## Justin Mendleton ![Justin Mendleton](https://partners.movegb.com/hubfs/20728048_124331664863992_7627560442032298253_n%20(1).jpg) Justin is MoveGB's Commercial Director and has over twenty five years' experience in the health and fitness industry with particular expertise in growth marketing and customer retention strategies. ### Recent Posts [![](https://partners.movegb.com/hubfs/Untitled%20design-3.png)](https://partners.movegb.com/5-common-virtual-fitness-strategy-mistakes-you-may-be-making) ## [5 common virtual fitness strategy mistakes you may be making](https://partners.movegb.com/5-common-virtual-fitness-strategy-mistakes-you-may-be-making) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified. 0 Comments [Click here to read/write comments](https://partners.movegb.com/5-common-virtual-fitness-strategy-mistakes-you-may-be-making#comments-listing) [![](https://partners.movegb.com/hubfs/Move%20At%20Home/mah_02.png)](https://partners.movegb.com/how-to-sell-your-fitness-classes-online) ## [How to sell your fitness classes online](https://partners.movegb.com/how-to-sell-your-fitness-classes-online) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) If you’re a fitness class instructor, then finding a way to sell your offering online could well be a much higher priority right now... 0 Comments [Click here to read/write comments](https://partners.movegb.com/how-to-sell-your-fitness-classes-online#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Incorpore%20Ltd%20and%20MoveGB%20Ink%20Groundbreaking%20Partnership%20to%20Transform%20Corporate%20Wellness%20Offering%20.jpg)](https://partners.movegb.com/incorpore-ltd-and-movegb-corporate-wellness-offering) ## [Incorpore Ltd and MoveGB ink groundbreaking partnership to transform corporate wellness offering](https://partners.movegb.com/incorpore-ltd-and-movegb-corporate-wellness-offering) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) Incorpore Ltd and MoveGB are pleased to announce they have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of activities and classes. 0 Comments [Click here to read/write comments](https://partners.movegb.com/incorpore-ltd-and-movegb-corporate-wellness-offering#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/Teamwork%20makes%20the%20dream%20work.jpg)](https://partners.movegb.com/teamwork-makes-the-dream-work) ## [Teamwork makes the dream work](https://partners.movegb.com/teamwork-makes-the-dream-work) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) One thing we love about the Move community is the support and help that our instructors show for each other. Knowledge, skills, experiences and deep personal insights are always being shared around. 0 Comments [Click here to read/write comments](https://partners.movegb.com/teamwork-makes-the-dream-work#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/Play%20Tone_%20How%20to%20market%20your%20fitness%20niche%20in%20a%20busy%20marketplace.png)](https://partners.movegb.com/playtone-how-to-market-your-fitness-niche) ## [How to market your fitness niche in a busy marketplace](https://partners.movegb.com/playtone-how-to-market-your-fitness-niche) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) When you’ve turned your passion into an actual job, you’re living the dream… right? But the journey of launching your own fitness business and brand is only just beginning, and there’s a lot of hard work which has to go into it to make it a raging success. 0 Comments [Click here to read/write comments](https://partners.movegb.com/playtone-how-to-market-your-fitness-niche#comments-listing) [![](https://partners.movegb.com/hubfs/Cover_Image-1.png)](https://partners.movegb.com/4-ways-to-keep-your-january-growth-going) ## [4 Ways To Keep Your January Growth Rate Going](https://partners.movegb.com/4-ways-to-keep-your-january-growth-going) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention!  0 Comments [Click here to read/write comments](https://partners.movegb.com/4-ways-to-keep-your-january-growth-going#comments-listing) [All posts](https://partners.movegb.com/all) ### Most Popular ### Categories - [Marketing (16)](https://partners.movegb.com/topic/marketing) - [Home Workouts (11)](https://partners.movegb.com/topic/home-workouts) - [MoveGB (9)](https://partners.movegb.com/topic/movegb) - [home workout (9)](https://partners.movegb.com/topic/home-workout) - [Insider (8)](https://partners.movegb.com/topic/insider) - [Best Practice (7)](https://partners.movegb.com/topic/best-practice) - [Home Fitness (7)](https://partners.movegb.com/topic/home-fitness) - [Live-Streaming Classes (6)](https://partners.movegb.com/topic/live-streaming-classes) - [Retention (6)](https://partners.movegb.com/topic/retention) - [Technology (6)](https://partners.movegb.com/topic/technology) - [MoveGB news (5)](https://partners.movegb.com/topic/movegb-news) - [Activities (4)](https://partners.movegb.com/topic/activities) - [Customer Service (4)](https://partners.movegb.com/topic/customer-service) - [In-person workouts at venues (4)](https://partners.movegb.com/topic/in-person-workouts-at-venues) - [Omnichannel Fitness (4)](https://partners.movegb.com/topic/omnichannel-fitness) - [Virtual Studio (4)](https://partners.movegb.com/topic/virtual-studio) - [Exercise (3)](https://partners.movegb.com/topic/exercise) - [Interview (3)](https://partners.movegb.com/topic/interview) - [On-Demand Fitness (3)](https://partners.movegb.com/topic/on-demand-fitness) - [Sales (3)](https://partners.movegb.com/topic/sales) - [Sustainable Fitness (3)](https://partners.movegb.com/topic/sustainable-fitness) - [Health and happiness (2)](https://partners.movegb.com/topic/health-and-happiness) - ["How to" (1)](https://partners.movegb.com/topic/how-to) - [Community (1)](https://partners.movegb.com/topic/community) - [workout (1)](https://partners.movegb.com/topic/workout) - [yoga (1)](https://partners.movegb.com/topic/yoga) See more ### Subscribe Here! ### Connect with us! [![share_fbook](https://partners.movegb.com/hubfs/share_fbook.svg)](https://en-gb.facebook.com/MoveGB/)  [![share_twitter](https://partners.movegb.com/hubfs/share_twitter.svg)](https://twitter.com/MoveGB)  [![share_insta_small](https://partners.movegb.com/hs-fs/hubfs/share_insta_small.png?width=34&name=share_insta_small.png)](https://www.instagram.com/movegb/) ###### [Home](https://movegb.com) ###### ###### [Support   ](https://support.movegb.com/en/collections/3707387-help-for-members) ###### [Blog   ](https://blog.movegb.com/) ###### [Become an Activity Partner   ](https://go.movegb.com/join-as-partner) ###### [Partner Sign-In](https://portal.movegb.com/business/show-login) [Terms & Conditions](https://www.movegb.com/customer-terms-and-conditions) [Cookie Policy](https://www.movegb.com/cookie-policy) [![share_fbook](https://partners.movegb.com/hubfs/share_fbook.svg)](https://en-gb.facebook.com/MoveGB/)   [![share_insta_small](https://partners.movegb.com/hs-fs/hubfs/share_insta_small.png?width=34&name=share_insta_small.png)](https://www.instagram.com/movegb/) [![Tech_Zero_logo_RGB__MONO_POS](https://partners.movegb.com/hs-fs/hubfs/Tech_Zero_logo_RGB__MONO_POS.png?width=80&name=Tech_Zero_logo_RGB__MONO_POS.png)](https://techzero.technation.io/)