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Welcome to the Move Partner Blog

We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.

Sheyde Bolton

Sheyde Bolton
I have been working in marketing for 7 years and enjoy all aspects of this fascinating subject. Currently, my interests lie in Growth Marketing and finding new and innovative ways to grow businesses
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Recent Posts

Founder of MoveGB launches new company to help drive digital transformation across the fitness industry

Posted by Sheyde Bolton

Alister Rollins, renowned fitness industry entrepreneur and expert in member retention, has launched a new business to help operators drive greater engagement and monetisation of customers. The Move Technologies business brings across some of the core team and powerful technology from MoveGB to help drive its growth.

Alister explains, “During the pandemic, MoveGB diversified rapidly to help many of its clients with tech to deliver virtual content to their members. As the market evolves, operators are going to need to provide a deeper digital focused customer experience. It’s a natural step for us to focus on meeting this need via a new Move Technologies brand, whilst MoveGB continues to operate as its own consumer facing fitness marketplace”.

How we use digital product design to change fitness behaviours

Posted by Sheyde Bolton

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

What is Virtual Studio from Move, and how can you use it to solve your retention issues during lockdowns?

Posted by Sheyde Bolton

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.