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Alister Rollins, renowned fitness industry entrepreneur and expert in member retention, has launched a new business to help operators drive greater engagement and monetisation of customers. The Move Technologies business brings across some of the core team and powerful technology from MoveGB to help drive its growth.

Alister explains, “During the pandemic, MoveGB diversified rapidly to help many of its clients with tech to deliver virtual content to their members. As the market evolves, operators are going to need to provide a deeper digital focused customer experience. It’s a natural step for us to focus on meeting this need via a new Move Technologies brand, whilst MoveGB continues to operate as its own consumer facing fitness marketplace”.

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.