---
title: MoveGB Partner Blog | Sheyde Bolton
description: I have been working in marketing for 7 years and enjoy all aspects of this fascinating subject. Currently, my interests lie in Growth Marketing and finding new and innovative ways to grow businesses
---
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# [Welcome to the Move Partner Blog](http://movegb.com)
We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.
## Sheyde Bolton
I have been working in marketing for 7 years and enjoy all aspects of this fascinating subject. Currently, my interests lie in Growth Marketing and finding new and innovative ways to grow businesses
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### Recent Posts
[](https://partners.movegb.com/how-we-use-digital-product-design-to-change-fitness-behaviour)
## [How we use digital product design to change fitness behaviours](https://partners.movegb.com/how-we-use-digital-product-design-to-change-fitness-behaviour)
Posted by [Sheyde Bolton](https://partners.movegb.com/author/sheyde-bolton)
It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.
0 Comments [Click here to read/write comments](https://partners.movegb.com/how-we-use-digital-product-design-to-change-fitness-behaviour#comments-listing)
[](https://partners.movegb.com/what-is-the-virtual-studio-and-how-can-you-use-it-to-solve-your-retention-issues)
## [What is Virtual Studio from Move, and how can you use it to solve your retention issues during lockdowns?](https://partners.movegb.com/what-is-the-virtual-studio-and-how-can-you-use-it-to-solve-your-retention-issues)
Posted by [Sheyde Bolton](https://partners.movegb.com/author/sheyde-bolton)
Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand. Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.
0 Comments [Click here to read/write comments](https://partners.movegb.com/what-is-the-virtual-studio-and-how-can-you-use-it-to-solve-your-retention-issues#comments-listing)
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