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Recent Posts

4 Ways To Keep Your January Growth Rate Going

Posted by Alister Rollins on Jan 25, 2017 12:36:17 PM

Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention! 

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Topics: Marketing, Retention

Could Our Member Goal Setting Be Causing Higher Churn?

Posted by Alister Rollins on Jan 25, 2017 11:50:45 AM

When you ask members what their goals are, most will say to lose weight, get fit, burn fat, build muscle and to see improvements in general health. These are some of the most common reasons that people exercise. 

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Why 9 out of 10 fitness providers are part of MoveGB

Posted by Alister Rollins on Jan 24, 2017 2:18:37 PM

MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways. 

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Topics: Marketing, Sales, Retention

Are Bad Profits Preventing Most Fitness Businesses From Growing?

Posted by Alister Rollins on Jan 24, 2017 2:17:29 PM

You might think that there’s no such thing as bad profit -  after all profit is the lifeblood of any business. Coined by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, bad profits are profits gained at the expense of customer relationships.

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The Powerful Marketing Tool You've Already Been Using But Aren't Optimising

Posted by Alister Rollins on Dec 18, 2015 2:56:00 PM

If you're working on the marketing team of your business, you might have heard about the holy grail of going viral. The investment and start-up world hype up the 'power of the network effect' as it's what most business want to achieve... 

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Topics: Marketing

A 3 Minute Guide To Collaborative Marketing

Posted by Alister Rollins on Dec 17, 2015 5:34:00 PM

We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this? 

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Topics: Insider, Marketing

Flip Your Induction Process into Your Sales Process

Posted by Alister Rollins on Nov 19, 2015 11:35:00 AM

Most operators have developed different variants of a member journey over the last few years.

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Topics: Sales, Best Practice

What Is A Flexible Membership?

Posted by Alister Rollins on Nov 19, 2015 11:34:00 AM

If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers. 

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Topics: Insider, Marketing

3 Ways Facebook Can Help Your Business

Posted by Alister Rollins on Nov 19, 2015 11:33:00 AM

Here's 3 of Facebook's powerful advertising tools you may not be aware of!

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Topics: Marketing, Sales