Booming January? Likewise, that's what's awesome about our industry, - you usually start the year on a high with your most successful month! But as with everything in this industry the sales are the easy bit, the key is retention!
When you ask members what their goals are, most will say to lose weight, get fit, burn fat, build muscle and to see improvements in general health. These are some of the most common reasons that people exercise.
MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways.
You might think that there’s no such thing as bad profit - after all profit is the lifeblood of any business. Coined by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, bad profits are profits gained at the expense of customer relationships.
If you're working on the marketing team of your business, you might have heard about the holy grail of going viral. The investment and start-up world hype up the 'power of the network effect' as it's what most business want to achieve...
We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this?
If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers.