--- title: MoveGB Partner Blog | Alister Rollins description: "Alister is passionate about growing the health and fitness industry and making it easier for people to live a healthy, happy life. He is the founder and CEO of Move and has spent his entire career in the industry, previously being the founder and CEO of The Retention People (the leading provider of loyalty and member experience solutions). \n As one of the world leading authorities on fitness customer behaviour and trends, he is always exploring the latest innovations to bring to the sector." --- [![move_logo-1](https://partners.movegb.com/hubfs/move_logo-1.svg "move_logo-1")](https://blog.movegb.com/) ###### [Sign In](https://www.movegb.com/login) ###### **[MARKETING](https://blog.movegb.com/topic/marketing)** ###### **[TECHNOLOGY](https://blog.movegb.com/topic/technology)** ###### **[INTERVIEWS](https://blog.movegb.com/topic/interviews)** ###### **[RESOURCES](https://blog.movegb.com/topic/resources)** [![Try for £1](https://no-cache.hubspot.com/cta/default/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b.png)](https://cta-redirect.hubspot.com/cta/redirect/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b) [![move_logo-1](https://partners.movegb.com/hubfs/move_logo-1.svg "move_logo-1")](https://blog.movegb.com/) [![Try for £1](https://no-cache.hubspot.com/cta/default/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b.png)](https://cta-redirect.hubspot.com/cta/redirect/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b) ###### [For Fitness Providers & Instructors](https://go.move.cc/partner) [MARKETING](https://blog.movegb.com/topic/marketing) [TECHNOLOGY](https://blog.movegb.com/topic/technology) [INTERVIEWS](https://blog.movegb.com/topic/interviews) [RESOURCES](https://blog.movegb.com/topic/resources) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1008243592/?value=0&guid=ON&script=0) ![Blog profile image](https://partners.movegb.com/hubfs/Blog%20profile%20image.png "Blog profile image") # [Welcome to the Move Partner Blog](http://movegb.com) We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here. ## Alister Rollins ![Alister Rollins](https://partners.movegb.com/hubfs/AR_Move1.jpg) Alister is passionate about growing the health and fitness industry and making it easier for people to live a healthy, happy life. He is the founder and CEO of Move and has spent his entire career in the industry, previously being the founder and CEO of The Retention People (the leading provider of loyalty and member experience solutions). As one of the world leading authorities on fitness customer behaviour and trends, he is always exploring the latest innovations to bring to the sector. ### Recent Posts [![](https://partners.movegb.com/hubfs/august.png)](https://partners.movegb.com/could-our-member-goal-setting-be-causing-higher-churn) ## [Could Our Member Goal Setting Be Causing Higher Churn?](https://partners.movegb.com/could-our-member-goal-setting-be-causing-higher-churn) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) When you ask members what their goals are, most will say to lose weight, get fit, burn fat, build muscle and to see improvements in general health. These are some of the most common reasons that people exercise.  0 Comments [Click here to read/write comments](https://partners.movegb.com/could-our-member-goal-setting-be-causing-higher-churn#comments-listing) [![](https://partners.movegb.com/hubfs/MoveGB_Bristol.png)](https://partners.movegb.com/why-9-out-of-10-fitness-providers-are-part-of-movegb) ## [Why 9 out of 10 fitness providers are part of MoveGB](https://partners.movegb.com/why-9-out-of-10-fitness-providers-are-part-of-movegb) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways.  0 Comments [Click here to read/write comments](https://partners.movegb.com/why-9-out-of-10-fitness-providers-are-part-of-movegb#comments-listing) [![](https://partners.movegb.com/hubfs/Bad_Profit.png)](https://partners.movegb.com/why-the-industry-is-reliant-on-bad-profit-and-why-this-needs-to-change) ## [Are Bad Profits Preventing Most Fitness Businesses From Growing?](https://partners.movegb.com/why-the-industry-is-reliant-on-bad-profit-and-why-this-needs-to-change) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) You might think that there’s no such thing as bad profit -  after all profit is the lifeblood of any business. Coined by [Fred Reichheld](https://www.linkedin.com/in/fredreichheld), loyalty expert and the creator of the now famous [Net Promoter Score](https://www.netpromoter.com/know/), bad profits are profits gained at the expense of customer relationships. 0 Comments [Click here to read/write comments](https://partners.movegb.com/why-the-industry-is-reliant-on-bad-profit-and-why-this-needs-to-change#comments-listing) [![](https://partners.movegb.com/hubfs/Network-effect-2.jpg)](https://partners.movegb.com/the-gym-and-health-club-network-effect) ## [The Powerful Marketing Tool You've Already Been Using But Aren't Optimising](https://partners.movegb.com/the-gym-and-health-club-network-effect) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) If you're working on the marketing team of your business, you might have heard about the holy grail of going viral. The investment and start-up world hype up the 'power of the network effect' as it's what most business want to achieve...  0 Comments [Click here to read/write comments](https://partners.movegb.com/the-gym-and-health-club-network-effect#comments-listing) [![](https://partners.movegb.com/hubfs/Hands_Together.jpeg)](https://partners.movegb.com/a-3-minute-guide-to-collaborative-marketing) ## [A 3 Minute Guide To Collaborative Marketing](https://partners.movegb.com/a-3-minute-guide-to-collaborative-marketing) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this?  0 Comments [Click here to read/write comments](https://partners.movegb.com/a-3-minute-guide-to-collaborative-marketing#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/flip-Graphic-1.png)](https://partners.movegb.com/flip-your-induction-process-into-your-sales-process) ## [Flip Your Induction Process into Your Sales Process](https://partners.movegb.com/flip-your-induction-process-into-your-sales-process) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) Most operators have developed different variants of a member journey over the last few years. 0 Comments [Click here to read/write comments](https://partners.movegb.com/flip-your-induction-process-into-your-sales-process#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/MoveGB_Inforgraphic_468x690-3.png)](https://partners.movegb.com/what-is-a-flexible-membership) ## [What Is A Flexible Membership?](https://partners.movegb.com/what-is-a-flexible-membership) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers.  0 Comments [Click here to read/write comments](https://partners.movegb.com/what-is-a-flexible-membership#comments-listing) [![](https://partners.movegb.com/hubfs/43486903_s.jpg)](https://partners.movegb.com/3-ways-facebook-can-help-your-business) ## [3 Ways Facebook Can Help Your Business](https://partners.movegb.com/3-ways-facebook-can-help-your-business) Posted by [Alister Rollins](https://partners.movegb.com/author/alister-rollins) Here's 3 of Facebook's powerful advertising tools you may not be aware of! 0 Comments [Click here to read/write comments](https://partners.movegb.com/3-ways-facebook-can-help-your-business#comments-listing) [All posts](https://partners.movegb.com/all) ### Most Popular ### Categories - [Marketing (16)](https://partners.movegb.com/topic/marketing) - [Home Workouts (11)](https://partners.movegb.com/topic/home-workouts) - [MoveGB (9)](https://partners.movegb.com/topic/movegb) - [home workout (9)](https://partners.movegb.com/topic/home-workout) - [Insider (8)](https://partners.movegb.com/topic/insider) - [Best Practice (7)](https://partners.movegb.com/topic/best-practice) - [Home Fitness (7)](https://partners.movegb.com/topic/home-fitness) - [Live-Streaming Classes (6)](https://partners.movegb.com/topic/live-streaming-classes) - [Retention (6)](https://partners.movegb.com/topic/retention) - [Technology (6)](https://partners.movegb.com/topic/technology) - [MoveGB news (5)](https://partners.movegb.com/topic/movegb-news) - [Activities (4)](https://partners.movegb.com/topic/activities) - [Customer Service (4)](https://partners.movegb.com/topic/customer-service) - [In-person workouts at venues (4)](https://partners.movegb.com/topic/in-person-workouts-at-venues) - [Omnichannel Fitness (4)](https://partners.movegb.com/topic/omnichannel-fitness) - [Virtual Studio (4)](https://partners.movegb.com/topic/virtual-studio) - [Exercise (3)](https://partners.movegb.com/topic/exercise) - [Interview (3)](https://partners.movegb.com/topic/interview) - [On-Demand Fitness (3)](https://partners.movegb.com/topic/on-demand-fitness) - [Sales (3)](https://partners.movegb.com/topic/sales) - [Sustainable Fitness (3)](https://partners.movegb.com/topic/sustainable-fitness) - [Health and happiness (2)](https://partners.movegb.com/topic/health-and-happiness) - ["How to" (1)](https://partners.movegb.com/topic/how-to) - [Community (1)](https://partners.movegb.com/topic/community) - [workout (1)](https://partners.movegb.com/topic/workout) - [yoga (1)](https://partners.movegb.com/topic/yoga) See more ### Subscribe Here! ### Connect with us! 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