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Welcome to the Move Partner Blog

We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.

Alister Rollins

Alister Rollins
Alister is passionate about growing the health and fitness industry and making it easier for people to live a healthy, happy life. He is the founder and CEO of Move and has spent his entire career in the industry, previously being the founder and CEO of The Retention People (the leading provider of loyalty and member experience solutions). As one of the world leading authorities on fitness customer behaviour and trends, he is always exploring the latest innovations to bring to the sector.

Recent Posts

Could Our Member Goal Setting Be Causing Higher Churn?

Posted by Alister Rollins

When you ask members what their goals are, most will say to lose weight, get fit, burn fat, build muscle and to see improvements in general health. These are some of the most common reasons that people exercise. 

Why 9 out of 10 fitness providers are part of MoveGB

Posted by Alister Rollins

MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways. 

Are Bad Profits Preventing Most Fitness Businesses From Growing?

Posted by Alister Rollins

You might think that there’s no such thing as bad profit -  after all profit is the lifeblood of any business. Coined by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, bad profits are profits gained at the expense of customer relationships.

The Powerful Marketing Tool You've Already Been Using But Aren't Optimising

Posted by Alister Rollins

If you're working on the marketing team of your business, you might have heard about the holy grail of going viral. The investment and start-up world hype up the 'power of the network effect' as it's what most business want to achieve... 

A 3 Minute Guide To Collaborative Marketing

Posted by Alister Rollins

We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this? 

Flip Your Induction Process into Your Sales Process

Posted by Alister Rollins

Most operators have developed different variants of a member journey over the last few years.

What Is A Flexible Membership?

Posted by Alister Rollins

If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers. 

3 Ways Facebook Can Help Your Business

Posted by Alister Rollins

Here's 3 of Facebook's powerful advertising tools you may not be aware of!