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How To Craft Great Emails 1/3: Great Email Subject Lines

Posted by James Charles on Jan 25, 2017 11:54:34 AM

Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.

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Topics: Insider, Marketing, Retention, Exercise

Why Some People Find Exercise Harder Than Others

Posted by TED Talks on Jan 25, 2017 11:54:16 AM

Why do some people struggle more than others to exercise? Social psychologist Emily Balcetis shows research that addresses one of the many factors: Vision.

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Topics: Insider, Exercise

How To Craft Great Emails 3/3: Create a Compelling Call to Action

Posted by James Charles on Jan 24, 2017 2:20:29 PM

The final piece of the email puzzle is the call to action (CTA). Your members have picked out your great subject line from a sea of others in their busy inbox, clicked on it, navigated through the enticing title, images and interesting body text and are ready to act on your compelling offer.

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Topics: Insider, Customer Service, Marketing, Retention

How To Craft Great Emails 2/3: Write Engaging Emails

Posted by James Charles on Jan 24, 2017 2:19:22 PM

Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?

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Topics: Insider, Customer Service, Marketing

2 Proven Ways to Drive Your Members Towards Cancellation (and 6 More to Really Annoy Them!)

Posted by James Charles on Jan 24, 2017 2:18:23 PM

How do your daily operations affect member experience and can something as simple as not being able to find a parking space cause a member to cancel?

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Topics: Insider, Customer Service, Marketing

Leveraging Member Feedback to Promote Your Club

Posted by Chris Werte on Jan 24, 2017 2:17:02 PM

If you have happy customers, they can work in your favour and help you spread the word of your business. There's nothing better than word of mouth and personal recommendations to expand your attendances... 

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Topics: Insider, Customer Service, Marketing

Why Should You Listen to Member Feedback?

Posted by James Charles on Jan 24, 2017 2:15:39 PM

With over 2 billion active accounts on social media worldwide, as at January 2015 according to We Are Social, and more and more websites making customer reviews a key part of their online offering, consumers can now quickly and easily share and view feedback before making even the smallest decision.

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Topics: Insider, Customer Service, Marketing

A 3 Minute Guide To Collaborative Marketing

Posted by Alister Rollins on Dec 17, 2015 5:34:00 PM

We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this? 

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Topics: Insider, Marketing

What Is A Flexible Membership?

Posted by Alister Rollins on Nov 19, 2015 11:34:00 AM

If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers. 

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Topics: Insider, Marketing