Learn how to craft great subject lines which break through the noise of a member’s busy inbox and show them why they should open your email.
Why do some people struggle more than others to exercise? Social psychologist Emily Balcetis shows research that addresses one of the many factors: Vision.
The final piece of the email puzzle is the call to action (CTA). Your members have picked out your great subject line from a sea of others in their busy inbox, clicked on it, navigated through the enticing title, images and interesting body text and are ready to act on your compelling offer.
Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?
How do your daily operations affect member experience and can something as simple as not being able to find a parking space cause a member to cancel?
If you have happy customers, they can work in your favour and help you spread the word of your business. There's nothing better than word of mouth and personal recommendations to expand your attendances...
With over 2 billion active accounts on social media worldwide, as at January 2015 according to We Are Social, and more and more websites making customer reviews a key part of their online offering, consumers can now quickly and easily share and view feedback before making even the smallest decision.
We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this?