Welcome to the Move Partner Blog

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+