It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.
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We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.
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With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try!
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Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+
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Fitness professionals all over the UK have suffered substantial losses during the Covid-19 pandemic.
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