Welcome to the Move Partner Blog

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified.

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market.

Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever!

With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try!

Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.

A few months back, we interviewed Nick from LEP Fitness in Sheffield about his experience in delivering digital fitness classes and how COVID has affected the fitness industry.

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+