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Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

A few months back, we interviewed Nick from LEP Fitness in Sheffield about his experience in delivering digital fitness classes and how COVID has affected the fitness industry.

This year has seen the fitness industry turned on its head, leaving many scrambling to figure out a digital solution to continue their fitness offerings to the millions stuck at home.