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Welcome to the Move Partner Blog

We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.

Why 9 out of 10 fitness providers are part of MoveGB

Posted by Alister Rollins

MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways. 

2 Proven Ways to Drive Your Members Towards Cancellation (and 6 More to Really Annoy Them!)

Posted by James Charles

How do your daily operations affect member experience and can something as simple as not being able to find a parking space cause a member to cancel?

Are Bad Profits Preventing Most Fitness Businesses From Growing?

Posted by Alister Rollins

You might think that there’s no such thing as bad profit -  after all profit is the lifeblood of any business. Coined by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, bad profits are profits gained at the expense of customer relationships.

Leveraging Member Feedback to Promote Your Club

Posted by Chris Werte

If you have happy customers, they can work in your favour and help you spread the word of your business. There's nothing better than word of mouth and personal recommendations to expand your attendances... 

Why Should You Listen to Member Feedback?

Posted by James Charles

With over 2 billion active accounts on social media worldwide, as at January 2015 according to We Are Social, and more and more websites making customer reviews a key part of their online offering, consumers can now quickly and easily share and view feedback before making even the smallest decision.

The Powerful Marketing Tool You've Already Been Using But Aren't Optimising

Posted by Alister Rollins

If you're working on the marketing team of your business, you might have heard about the holy grail of going viral. The investment and start-up world hype up the 'power of the network effect' as it's what most business want to achieve... 

A 3 Minute Guide To Collaborative Marketing

Posted by Alister Rollins

We're always on the look out for ways to expand our reach and promote our business, without eating too much into our marketing budget. But what are the best and most effective ways of doing this? 

Flip Your Induction Process into Your Sales Process

Posted by Alister Rollins

Most operators have developed different variants of a member journey over the last few years.

What Is A Flexible Membership?

Posted by Alister Rollins

If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers.