If you are not already aware the biggest change to the industry in 2016 is predicted to be Flexible Membership providers.
We, MoveGB, are the largest provider of these programmes. There are two models:
1) "Groupon-esque" style - you sell these providers your excess capacity classes at a low price in the hope you can convert the users who attend into your members. Be careful with schemes that have subscription models as you may find the customer never converts to you and you are just offering cheap entry.
2) The Move model - you sell passes/membership at a sustainable rate - more like a corporate account. Customers are high value and long term customers.
See below for our infographic that explains the Move Model in a little more detail!