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How we use digital product design to change fitness behaviours

Posted by Sheyde Bolton on Mar 15, 2021 10:11:02 AM

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

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Topics: Marketing, Technology, Live-Streaming Classes, Home Fitness, Home Workouts, On-Demand Fitness, Omnichannel Fitness, Virtual Studio

5 common virtual fitness strategy mistakes you may be making

Posted by Justin Mendleton on Feb 26, 2021 10:53:59 AM

Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified.

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Topics: Retention, Live-Streaming Classes, Home Fitness, Home Workouts, In-person workouts at venues, Virtual Studio

What is Virtual Studio from Move, and how can you use it to solve your retention issues during lockdowns?

Posted by Sheyde Bolton on Feb 3, 2021 3:13:43 PM

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

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Topics: Retention, Sustainable Fitness, Technology, Home Workouts, On-Demand Fitness, Virtual Studio

Move and Les Mills partner to support operators with digital content in 2021 and beyond

Posted by MoveGB on Jan 29, 2021 9:49:34 AM

Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market.

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Topics: MoveGB, Technology, home workout, Home Workouts, Virtual Studio

Keeping everyone dancing through lockdown - interview with Laura Karai

Posted by MoveGB on Dec 9, 2020 2:13:49 PM

Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever!

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Topics: Technology, Live-Streaming Classes, Home Fitness, Home Workouts, Interview, In-person workouts at venues

Broga: How to safeguard your fitness business by going online

Posted by MoveGB on Nov 4, 2020 3:18:03 PM

In a continuing series of interviews with Move partners about adapting to online class delivery and instruction, we’re thrilled this week to speak to Matt Millar, founder of Powered by Broga®!

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Topics: MoveGB news, yoga, home workout, Home Fitness, Interview, In-person workouts at venues

Dance with KTO: Making Omnichannel work & reaping the benefits!

Posted by Sophie Saint on Oct 14, 2020 4:24:05 PM

With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try!

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Topics: Best Practice, home workout, Live-Streaming Classes, Home Workouts, Omnichannel Fitness

The impact of COVID on the fitness industry, with Stephanie Hutchings - CMO of Gladstone Software

Posted by Sophie Saint on Oct 6, 2020 2:52:14 PM

Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.

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Topics: Marketing, home workout, Home Workouts, Interview

LEP Fitness: Reopening in a post-lockdown world

Posted by Sophie Saint on Sep 28, 2020 5:10:34 PM

A few months back, we interviewed Nick from LEP Fitness in Sheffield about his experience in delivering digital fitness classes and how COVID has affected the fitness industry.

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Topics: Best Practice, Sustainable Fitness, MoveGB, home workout, Live-Streaming Classes, Home Workouts, In-person workouts at venues