--- title: MoveGB Partner Blog description: The MoveGB Stronger Together blog brings innovative ideas and news about the health and fitness industry --- [![move_logo-1](https://partners.movegb.com/hubfs/move_logo-1.svg "move_logo-1")](https://blog.movegb.com/) ###### [Sign In](https://www.movegb.com/login) ###### **[MARKETING](https://blog.movegb.com/topic/marketing)** ###### **[TECHNOLOGY](https://blog.movegb.com/topic/technology)** ###### **[INTERVIEWS](https://blog.movegb.com/topic/interviews)** ###### **[RESOURCES](https://blog.movegb.com/topic/resources)** [![Try for £1](https://no-cache.hubspot.com/cta/default/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b.png)](https://cta-redirect.hubspot.com/cta/redirect/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b) [![move_logo-1](https://partners.movegb.com/hubfs/move_logo-1.svg "move_logo-1")](https://blog.movegb.com/) [![Try for £1](https://no-cache.hubspot.com/cta/default/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b.png)](https://cta-redirect.hubspot.com/cta/redirect/513086/38a5125d-22d4-4124-a4e9-931dd18cc34b) ###### [For Fitness Providers & Instructors](https://go.move.cc/partner) [MARKETING](https://blog.movegb.com/topic/marketing) [TECHNOLOGY](https://blog.movegb.com/topic/technology) [INTERVIEWS](https://blog.movegb.com/topic/interviews) [RESOURCES](https://blog.movegb.com/topic/resources) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1008243592/?value=0&guid=ON&script=0) ![Blog profile image](https://partners.movegb.com/hubfs/Blog%20profile%20image.png "Blog profile image") # [Welcome to the Move Partner Blog](http://movegb.com) We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here. [![](https://lh6.googleusercontent.com/7vQEB8cTmlsItzS68dgSPWRygocJN3IxcZmZLvGnUL_KvaWRuXLhyy8N92AQZrLP0Bwf80D16ASusjKaQo_SG-VnugmzIxX94t0z7x5QSo3Jd0BKummxQVpjWu18bCVW2UD9pewS)](https://partners.movegb.com/how-we-use-digital-product-design-to-change-fitness-behaviour) ## [How we use digital product design to change fitness behaviours](https://partners.movegb.com/how-we-use-digital-product-design-to-change-fitness-behaviour) Posted by [Sheyde Bolton](https://partners.movegb.com/author/sheyde-bolton) It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names. 0 Comments [Click here to read/write comments](https://partners.movegb.com/how-we-use-digital-product-design-to-change-fitness-behaviour#comments-listing) [![](https://partners.movegb.com/hubfs/Untitled%20design-3.png)](https://partners.movegb.com/5-common-virtual-fitness-strategy-mistakes-you-may-be-making) ## [5 common virtual fitness strategy mistakes you may be making](https://partners.movegb.com/5-common-virtual-fitness-strategy-mistakes-you-may-be-making) Posted by [Justin Mendleton](https://partners.movegb.com/author/justin-mendleton) Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified. 0 Comments [Click here to read/write comments](https://partners.movegb.com/5-common-virtual-fitness-strategy-mistakes-you-may-be-making#comments-listing) [![](https://partners.movegb.com/hubfs/Virtual%20Studio/virtual_platform_mock.png)](https://partners.movegb.com/what-is-the-virtual-studio-and-how-can-you-use-it-to-solve-your-retention-issues) ## [What is Virtual Studio from Move, and how can you use it to solve your retention issues during lockdowns?](https://partners.movegb.com/what-is-the-virtual-studio-and-how-can-you-use-it-to-solve-your-retention-issues) Posted by [Sheyde Bolton](https://partners.movegb.com/author/sheyde-bolton) Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed. 0 Comments [Click here to read/write comments](https://partners.movegb.com/what-is-the-virtual-studio-and-how-can-you-use-it-to-solve-your-retention-issues#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/Les%20Mills.jpg)](https://partners.movegb.com/move-and-les-mills-partner-to-support-operators-with-digital-content) ## [Move and Les Mills partner to support operators with digital content in 2021 and beyond](https://partners.movegb.com/move-and-les-mills-partner-to-support-operators-with-digital-content) Posted by [MoveGB](https://partners.movegb.com/author/movegb) Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market. 0 Comments [Click here to read/write comments](https://partners.movegb.com/move-and-les-mills-partner-to-support-operators-with-digital-content#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/Keeping%20everyone%20dancing%20through%20lockdown%20-%20interview%20with%20Laura%20Karai.png)](https://partners.movegb.com/keeping-everyone-dancing-through-lockdown-interview-with-laura-karai) ## [Keeping everyone dancing through lockdown - interview with Laura Karai](https://partners.movegb.com/keeping-everyone-dancing-through-lockdown-interview-with-laura-karai) Posted by [MoveGB](https://partners.movegb.com/author/movegb) Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever! 0 Comments [Click here to read/write comments](https://partners.movegb.com/keeping-everyone-dancing-through-lockdown-interview-with-laura-karai#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/Broga_%20How%20to%20safeguard%20your%20fitness%20business%20by%20going%20online.png)](https://partners.movegb.com/broga-how-to-safeguard-your-fitness-business-by-going-online) ## [Broga: How to safeguard your fitness business by going online](https://partners.movegb.com/broga-how-to-safeguard-your-fitness-business-by-going-online) Posted by [MoveGB](https://partners.movegb.com/author/movegb) In a continuing series of interviews with Move partners about adapting to online class delivery and instruction, we’re thrilled this week to speak to Matt Millar, founder of Powered by Broga®! 0 Comments [Click here to read/write comments](https://partners.movegb.com/broga-how-to-safeguard-your-fitness-business-by-going-online#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/Dance%20with%20KTO_%20Making%20Omnichannel%20work%20%26%20reaping%20the%20benefits!%20(1).png)](https://partners.movegb.com/dance-with-kto-making-omnichannel-work-reaping-the-benefits) ## [Dance with KTO: Making Omnichannel work & reaping the benefits!](https://partners.movegb.com/dance-with-kto-making-omnichannel-work-reaping-the-benefits) Posted by [Sophie Saint](https://partners.movegb.com/author/sophie-saint) With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try! 0 Comments [Click here to read/write comments](https://partners.movegb.com/dance-with-kto-making-omnichannel-work-reaping-the-benefits#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/The%20impact%20of%20COVID%20on%20the%20fitness%20industry%2c%20with%20Stephanie%20Hutchings%20-%20CMO%20of%20Gladstone%20Software.jpg)](https://partners.movegb.com/the-impact-of-covid-on-the-fitness-industry-with-stephanie-hutchings-cmo-of-gladstone-software) ## [The impact of COVID on the fitness industry, with Stephanie Hutchings - CMO of Gladstone Software](https://partners.movegb.com/the-impact-of-covid-on-the-fitness-industry-with-stephanie-hutchings-cmo-of-gladstone-software) Posted by [Sophie Saint](https://partners.movegb.com/author/sophie-saint) Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic. 0 Comments [Click here to read/write comments](https://partners.movegb.com/the-impact-of-covid-on-the-fitness-industry-with-stephanie-hutchings-cmo-of-gladstone-software#comments-listing) [![](https://partners.movegb.com/hubfs/Blog_Images/Partner%20blog/LEP%20Fitness%20Reopening%20in%20a%20post-lockdown%20world%20.jpg)](https://partners.movegb.com/lep-fitness-reopening-in-a-post-lockdown-world) ## [LEP Fitness: Reopening in a post-lockdown world](https://partners.movegb.com/lep-fitness-reopening-in-a-post-lockdown-world) Posted by [Sophie Saint](https://partners.movegb.com/author/sophie-saint) A few months back, we interviewed Nick from [LEP Fitness in Sheffield](https://lepfitness.co.uk/) about [his experience in delivering digital fitness classes](https://partners.movegb.com/how-i-plan-to-deliver-a-new-blended-fitness-offering-when-venues-reopen) and how COVID has affected the fitness industry. 0 Comments [Click here to read/write comments](https://partners.movegb.com/lep-fitness-reopening-in-a-post-lockdown-world#comments-listing) [All posts](https://partners.movegb.com/all) [Next](https://partners.movegb.com/page/2) ### Most Popular ### Categories - [Marketing (16)](https://partners.movegb.com/topic/marketing) - [Home Workouts (11)](https://partners.movegb.com/topic/home-workouts) - [MoveGB (9)](https://partners.movegb.com/topic/movegb) - [home workout (9)](https://partners.movegb.com/topic/home-workout) - [Insider (8)](https://partners.movegb.com/topic/insider) - [Best Practice (7)](https://partners.movegb.com/topic/best-practice) - [Home Fitness (7)](https://partners.movegb.com/topic/home-fitness) - [Live-Streaming Classes (6)](https://partners.movegb.com/topic/live-streaming-classes) - [Retention (6)](https://partners.movegb.com/topic/retention) - [Technology (6)](https://partners.movegb.com/topic/technology) - [MoveGB news (5)](https://partners.movegb.com/topic/movegb-news) - [Activities (4)](https://partners.movegb.com/topic/activities) - [Customer Service (4)](https://partners.movegb.com/topic/customer-service) - [In-person workouts at venues (4)](https://partners.movegb.com/topic/in-person-workouts-at-venues) - [Omnichannel Fitness (4)](https://partners.movegb.com/topic/omnichannel-fitness) - [Virtual Studio (4)](https://partners.movegb.com/topic/virtual-studio) - [Exercise (3)](https://partners.movegb.com/topic/exercise) - [Interview (3)](https://partners.movegb.com/topic/interview) - [On-Demand Fitness (3)](https://partners.movegb.com/topic/on-demand-fitness) - [Sales (3)](https://partners.movegb.com/topic/sales) - [Sustainable Fitness (3)](https://partners.movegb.com/topic/sustainable-fitness) - [Health and happiness (2)](https://partners.movegb.com/topic/health-and-happiness) - ["How to" (1)](https://partners.movegb.com/topic/how-to) - [Community (1)](https://partners.movegb.com/topic/community) - [workout (1)](https://partners.movegb.com/topic/workout) - [yoga (1)](https://partners.movegb.com/topic/yoga) See more ### Subscribe Here! ### Connect with us! 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