Welcome to the Move Partner Blog

Alister Rollins, renowned fitness industry entrepreneur and expert in member retention, has launched a new business to help operators drive greater engagement and monetisation of customers. The Move Technologies business brings across some of the core team and powerful technology from MoveGB to help drive its growth.

Alister explains, “During the pandemic, MoveGB diversified rapidly to help many of its clients with tech to deliver virtual content to their members. As the market evolves, operators are going to need to provide a deeper digital focused customer experience. It’s a natural step for us to focus on meeting this need via a new Move Technologies brand, whilst MoveGB continues to operate as its own consumer facing fitness marketplace”.

As the fitness industry recovers from arguably the toughest couple of years it has ever suffered, a new kind of fitness customer has emerged with a growing expectation from their local fitness provider. Namely, that they should be able to access both in-club and at-home fitness experiences from their local club provider.

“The home, virtual, remote fitness will continue to expand and change at a fairly rapid pace, and we need to figure out how to continue to build that into our operations, budgets and programming moving forward or we will be left behind.” Keith Knox, Manager at Parkside Fitness

It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.

Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified.

Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand.  Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.

Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market.

Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever!

In a continuing series of interviews with Move partners about adapting to online class delivery and instruction, we’re thrilled this week to speak to Matt Millar, founder of Powered by Broga®!

With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try!