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How To Craft Great Emails 3/3: Create a Compelling Call to Action

Posted by James Charles on Jan 24, 2017 2:20:29 PM

The final piece of the email puzzle is the call to action (CTA). Your members have picked out your great subject line from a sea of others in their busy inbox, clicked on it, navigated through the enticing title, images and interesting body text and are ready to act on your compelling offer.

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Topics: Insider, Customer Service, Marketing, Retention

Move Founder Interviewed on Retention & Loyality In The Industry

Posted by Dan Holt on Jan 24, 2017 2:19:38 PM

MoveGB is the multi-venue membership which is revolutionising the fitness industry and bringing together fitness providers into a valuable collaboration. 

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How To Craft Great Emails 2/3: Write Engaging Emails

Posted by James Charles on Jan 24, 2017 2:19:22 PM

Ok, so you obviously read the previous blog post – your subject line was great and lots of your members have clicked through and are now about to read your email. But how do you ensure they actually do and they reach your call-to-action (CTA)?

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Topics: Insider, Customer Service, Marketing

Why 9 out of 10 fitness providers are part of MoveGB

Posted by Alister Rollins on Jan 24, 2017 2:18:37 PM

MoveGB is now the UK's largest activity marketplace - with research showing that individuals who visit multiple venues and participate in a variety of activities are four times more likely to stay active than those who visit a single gym venue, MoveGB is filling the gap in the industry and providing the means for people to move in new ways. 

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Topics: Marketing, Sales, Retention

2 Proven Ways to Drive Your Members Towards Cancellation (and 6 More to Really Annoy Them!)

Posted by James Charles on Jan 24, 2017 2:18:23 PM

How do your daily operations affect member experience and can something as simple as not being able to find a parking space cause a member to cancel?

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Topics: Insider, Customer Service, Marketing

Are Bad Profits Preventing Most Fitness Businesses From Growing?

Posted by Alister Rollins on Jan 24, 2017 2:17:29 PM

You might think that there’s no such thing as bad profit -  after all profit is the lifeblood of any business. Coined by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, bad profits are profits gained at the expense of customer relationships.

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Leveraging Member Feedback to Promote Your Club

Posted by Chris Werte on Jan 24, 2017 2:17:02 PM

If you have happy customers, they can work in your favour and help you spread the word of your business. There's nothing better than word of mouth and personal recommendations to expand your attendances... 

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Topics: Insider, Customer Service, Marketing

Why Should You Listen to Member Feedback?

Posted by James Charles on Jan 24, 2017 2:15:39 PM

With over 2 billion active accounts on social media worldwide, as at January 2015 according to We Are Social, and more and more websites making customer reviews a key part of their online offering, consumers can now quickly and easily share and view feedback before making even the smallest decision.

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Topics: Insider, Customer Service, Marketing

The Powerful Marketing Tool You've Already Been Using But Aren't Optimising

Posted by Alister Rollins on Dec 18, 2015 2:56:00 PM

If you're working on the marketing team of your business, you might have heard about the holy grail of going viral. The investment and start-up world hype up the 'power of the network effect' as it's what most business want to achieve... 

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Topics: Marketing