It's actually a bit of a mystery. In health and fitness, the power of digital product design and the principles that inform it are still widely underestimated. This is mysterious because, at its core, health and fitness is about behaviour change. And, over the last couple of decades, the most powerful changers of behaviour have been digital products and platforms - Netflix, Facebook, Google, Amazon. Big tech's big names.
Welcome to the Move Partner Blog
We've got your back when it comes to your fitness business. From marketing advice and top tips from our fitness providers to interviews from key players in the industry, you'll find it all here.
Having spoken to operators across the industry, we've noticed five common mistakes with virtual fitness strategy execution that can easily be rectified.
What is Virtual Studio from Move, and how can you use it to solve your retention issues during lockdowns?
Lockdown 3.0 sharpened the need even further for the fitness industry to adapt to digital demand. Consumer interest in home fitness was already well underway but the pandemic accelerated its adoption at light speed.
Move and Les Mills partner to support operators with digital content in 2021 and beyond
Move and Les Mills are partnering up to provide a key element of Les Mills' new digital content solution empowering health and fitness operators to engage their members virtually and compete in the fast-developing digital fitness market.
Living in a restrictive world has taught us all many valuable lessons, either personally or professionally. It’s important to recount what we’ve all gone through and share our learnings so we can all be better than ever!
In a continuing series of interviews with Move partners about adapting to online class delivery and instruction, we’re thrilled this week to speak to Matt Millar, founder of Powered by Broga®!
With COVID still making life uncertain in the fitness industry, have you considered an Omnichannel approach? We chat to Dance with KTO about her Omnichannel experiences - we think it’ll definitely pique your curiosity to give it a try!
The impact of COVID on the fitness industry, with Stephanie Hutchings - CMO of Gladstone Software
Welcome to the latest in our series of interviews with experts from the health and fitness industry and those who are leading the way in developing new blended offerings in the wake of the COVID-19 pandemic.
A few months back, we interviewed Nick from LEP Fitness in Sheffield about his experience in delivering digital fitness classes and how COVID has affected the fitness industry.
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