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Incorpore Ltd and MoveGB ink groundbreaking partnership to transform corporate wellness offering

Posted by Justin Mendleton

Incorpore Ltd and MoveGB are pleased to announce they have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of activities and classes.

From March 2020, MoveGB’s membership to thousands of activities and classes will be rolled out as an option across Incorpore’s corporate platforms which provide millions of employees with discounted gym memberships throughout the UK.

Traditionally, businesses have focussed on offering a single gym membership but now employees will also have access to the huge variety and flexibility of the activities offered by MoveGB for just £1 a week. Classes include parkour, rabble, twerk, rock climbing, aerial yoga and much more. With variation playing an increasingly important role in keeping adults active, this partnership enables employers to offer staff access to more fitness activities than ever before to boost productivity and reduce absenteeism.

“In order to create a happier, fitter and more productive workforce now and for future generations, we need to maximise the opportunity for employees to find a wellness routine that fits their needs and keeps them active”, said Emma Vivó, Director at Incorpore. “Adding activities such as climbing, martial arts and dance to our portfolio of gyms makes perfect sense.”

The UK’s fitness industry is at its healthiest with more members working out in more gym locations than ever before. Variety in training has been proven to keep adults active for longer so this partnership is the perfect solution for companies wanting a long-term solution to keeping their workforce active. 

“Our mission at MoveGB is to move people for life. There is compelling evidence that providing consumers with variety and convenience is the way to get them active, and keep them active” said Justin Mendleton, Commercial Director at MoveGB. “In fact, data from our 250,000 users proves that consumers are twice as likely to stay active if their workouts are varied. We’re thrilled to extend our proposition to the UK’s workforce through our partnership with Incorpore.”

This collaboration is a revolutionary moment not only in the fitness industry but also the employee wellness sector as the alliance shakes up the nation’s corporate wellbeing offering. 


Topics: MoveGB news

Written by Justin Mendleton

Justin Mendleton

Justin is MoveGB's Commercial Director and has over twenty five years' experience in the health and fitness industry with particular expertise in growth marketing and customer retention strategies.

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