As the fitness industry recovers from arguably the toughest couple of years it has ever suffered, a new kind of fitness customer has emerged with a growing expectation from their local fitness provider. Namely, that they should be able to access both in-club and at-home fitness experiences from their local club provider.
“The home, virtual, remote fitness will continue to expand and change at a fairly rapid pace, and we need to figure out how to continue to build that into our operations, budgets and programming moving forward or we will be left behind.” Keith Knox, Manager at Parkside Fitness